how does a strategic session work?
A strategy is nothing more or less than the steps you take to get somewhere. That’s why it’s useful to first know where you want to go. What is it that your company or department strives for that is more than sustainable profitability?
It is our belief that revenue and profit is a consequence of engaging and maintaining an existing community. This may be based on specific commercial goals, but this must be an outcome. Not a means.
On average, 2 to 3 sessions of 3 hours are needed to come to an elaborated strategy.
During a strategic session, we will ask about your mission and vision. We keep that very concrete because vague words do not resonate. Certainly not within your own company or your community.
For us, the vision is about your dream in relation to the world in which your company operates. This is about the positive contribution you want to make to society. Thus not about how many products or services you want to sell.
The mission is about what role you take on to make that positive contribution come true. For us, this is a matter of catching words by questioning you. Words that are understandable and attractive to your employees and external community.